Google has been working on their security alerts with the goal of making them both harder to ignore and easier to understand. FastCompany explains what you'll see if Google detects that your account is in danger of being compromised.
Ultimately, the bullseye was inspired by what the security team saw was going on inside Google Photos, which was using a similar badging effect on avatars. (Instagram takes a similar approach in adding a ring UX to avatars, too, to signal a user has new updates to their stories.)
The effect is that, when you open your email or docs, you will absolutely notice your own face blinking red back at you. You will be drawn to tap on it. And from there, you will be instructed what to do next. But this prominent avatar takeover is about more than getting your attention. It also protects you from phishing—from bad actors pretending to be Google to get your password via email or text—by design.
From what I've seen recently, especially after setting up my new Pixel 4a, Google has stepped up its game when it comes to account security, and this is a good thing.
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