Star Trek tried to present a complete, immersive future world and typography played a role. The excellent site, Typography in the Future, which has articles about typography in many manjor science ficition films, has published an article about the typography in Star Trek: The Motion Picture.
Alas, The Original Series’s inconsistent typography did not survive the stylistic leap into the 1970s. To make up for it, The Motion Picture’s title card introduces a new font, with some of the curviest Es known to sci-fi. It also follows an emerging seventies trend: Movie names beginning with STAR must have long trailing lines on the opening S:
Illustrated by Bob Peak, the poster for The Motion Picture has become something of a classic. Its striking rainbow motif was reprised in a limited-edition poster for 2016’s Star Trek Beyond, presented to fans who attended a Star Trek fiftieth-anniversary event.
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