Google is notorious for killing off services that it perceives as not performing well. Earlier this year, they shut down Google+, their attempt at establishing a social network. (It will still be available under different branding to commercial GSuite customers).
A software engineer who worked on Google+, identified only as Talin, has written an article about why Google+ failed. His reasons include some basic architectural choices made at the beginning of the project as well as some that were specifically internal to Google and the way it runs projects.
I used Google+ at the TMX and hated it. The interface was clunky, wasteful of screen space, and lacked basic features (being able to see the date of posts and sort them by criteria like date or user) that would have made managing large volumes of posts much easier. I used bulletin board services in the early 1990s that were easier to use and more sophisticated.
I'm not surprised it failed and this article gives some insight into why it was doomed from the start.
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