Amy Webb is an American author, futurist, and founder to the Future Today Strategy Group. I read her book, The Genesis Machine, a few years ago and was seriously impressed.
Every year she publishes a newsletter article looking at what happened during the year and what it portends for the coming year. If you want to get a handle on these topsy turvy times, it's essential reading.
She starts out by looking at what she expects to be the big themes for 2026. These are the first three. (All are described in detail in the newsletter)
- Convergences will drive the next wave of disruption and growth.
- The post-search internet.
- The rise of unlimited labor.
After that, she looks at some of the signals to watch for in 2026.
At FTSG, we define signals as indicators of emerging change. Longtime readers of this annual letter know that 18 years ago, I created an end-of-year inventory of signals to methodically reflect on the prevailing forces that are likely to influence the world ahead. It proved to be an invaluable catalogue months later for our clients and partners, so I've continued to publish this end-of-year letter with impactful signals for the entire FTSG community.
Cataloging signals is a practice I've refined and honed for two decades. My annual inventory is a way to think about the evolution of technology, science, business, and society as part of a long continuum.Below is a short list (not hyperbole!) of signals I collected from the past year that are likely to shape the year ahead.
This is a long newsletter article but well worth the time it takes to read through it. A good idea would be to bookmark and look at it again in mid-year.
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