I'm constantly annoyed and frustrated by the crap that websites are blasting my phone with when I try t o read an article or browse a web page. Popups, autoplaying videos that refuse to close, ads that jump out and shove the text I'm reading out of the way;; I'm sure you've seen it all.
If you want to get a better idea of what's happening and why, read The 49MB Web Page by Shumham Bose, a developer and user interface design expert. The article was triggered when they looked behind the scenes at what was happening when they opened an article from The New York Times website and found that the browser downloaded 49 MB of data. (That's roughly equivalent to an album of MP3s or 50 books in EPUB format).
When you open a website on your phone, it's like participating in a high-frequency financial trading market. That heat you feel on the back of your phone? The sudden whirring of fans on your laptop? Contributing to that plus battery usage are a combination of these tiny scripts.
I don't usually see most of this on my PC because I run an ad blocker (uBlock Origin Lite) that blocks much of the crap that the article discusses. I use Firefox with uBlock Origin as my default browser on the phone, despite the annoyance of having different browsers on my PC and phone. (I know, I know; it's just laziness that keeps me from using Firefox on my PC). Apps, where publishers seem to consider pushing ads their primary purpose in life, are also problematic.
I should point out that there are real security problems inherent in the use of programmatic ad auctions and tracking pixels and their associated scripts. (I'll have another post about this tomorrow or Monday).
This is the best article about web design that I've seen in a very long time. Even if you're not particularly technical, it's worth reading just to understand why your browsing experience is so unpleasant.


